Today I attended the advertising seminar at WDBJ7 and got a lot of useful information when it comes to the advertising message. I think the number one reminder that I took home with me is that it’s never about if a person does or does not like an ad. It’s about the results. I think this is something that is frequently forgotten. I know personally in my time at The Roanoke Times I would fall into creating ads that I liked. Sometimes the worst commercials and materials are the best ones. They stick with us. Plus, the best thing about advertising is the power we hold in getting individuals around us to memorize just about anything.

Example: Well I was shopping for a new car, which one’s me?
A cool convertible or an SUV.

Too bad I didn’t know my credit was whacked,
cuz now I’m driving off the lot in a used sub-compact.

F-R-E-E, that spells “free,” credit report dot com baby.
Saw their ads on my TV. Thought about goin’ but was too lazy.

Now instead of lookin’ fly and rollin’ phat,
my legs are sticking to the vinyl and my posse’s getting laughed at.

F-R-E-E, that spells “free,” credit report dot com baby
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